Digital Health Landscape in Pakistan: A Comprehensive Evaluation of Public and Private Sector Web Services

Abstract

As internet technologies continue to transform organizational workflows, the delivery of health services has increasingly shifted toward digital platforms. This study evaluates the content, design, and accessibility of 15 major health-related websites in Pakistan, ranging from federal ministries to private organizations like the World Health Organization (WHO). Using a multi-stage search methodology via Google, the research assesses these platforms based on established criteria including content depth, aesthetic appeal, authority of source, and currency of information. Findings reveal that while all selected websites offer free access and provide critical public service information, their user experience varies significantly. Many government portals lack mobile responsiveness and consistent updates, though some platforms, such as the KPK Health Department, have successfully integrated interactive features like "Citizen’s Corners". The study concludes that while Pakistan has established a foundational digital health presence, there is an urgent need for enhanced interactivity, regular content maintenance, and improved user-centric design to better serve the general public, patients, and caregivers.