Dr. Ibrahim Hussain, and Mr. Dostdar Hussain. “Assessing Customer-Based Brand Equity of Gilgit-Baltistan As an Emerging Mountainous Tourist Destination”. Research Journal of Human and Social Aspects 4, no. 2 (June 30, 2026): 281–294. Accessed August 30, 2026. https://rjhsa.com/index.php/rjhsa/article/view/92.