UMER, Muhammad; KHAN, Shah Nawaz; FATIMA, Kainat; ILYAS, Alesha. Earning the green halo: A sequential model of trust, authenticity, and brand image in online sustainability marketing. Research Journal of Human and Social Aspects, [S. l.], v. 4, n. 3, p. 259–270, 2026. DOI: 10.71085/rjhsa.04.03.111. Disponível em: https://rjhsa.com/index.php/rjhsa/article/view/111. Acesso em: 12 aug. 2026.