HUSSAIN, Ibrahim; HUSSAIN, Dostdar. Customer-based destination brand equity formation in Gilgit-Baltistan, Pakistan: The mediating role of perceived value. Research Journal of Human and Social Aspects, [S. l.], v. 4, n. 3, p. 133–149, 2026. DOI: 10.71085/rjhsa.04.02.103. Disponível em: https://rjhsa.com/index.php/rjhsa/article/view/103. Acesso em: 9 aug. 2026.